Smashing hits, sold-out tours and inspirational messages, the 10 time Grammy nominated band, Third World, kicked into high gear the celebration of their milestone Anniversary (37 years as a group) in 2010. The Reggae Ambassadors celebrated with performances in the United States, Canada, Europe and the Caribbean.

They began the year-long anniversary celebration at the 14th Annual Jamaica Jazz and Blues Festival. Prior to their performance, the media fraternity was invited to a press conference hosted by the Riu Hotel and moderated by Pat McKay of Sirius Satellite Radio. The band shared information about the "Anniversary project" and the anticipated release of their 23rd album, "Patriots."

"PATRIOTS" Executive Produced by Third World Music Group - the band's newly formed label, features collaborations with Toots Hibbert, Marcia Griffiths, the late Gregory Isaacs, Sly Dumbar, Robbie Shakespeare, Dean Fraser, Inner Circle, Mykal Rose, Junior Reid, Capleton, Stephen & Damian Marley, Tarrus Riley and Tessanne Chin. The album also features tracks such as like Front Door (featuring the late, great Gregory Isaacs), You Made Me So Very Happy (a cover of Alton Ellis' timeless hit featuring Marcia Griffiths), By My Side (featuring Tessanne Chin), Good Hearted People (feat. Capleton), and 96 Degrees In the Shade (a remake of the band's classic featuring Stephen and Damian Marley).

Prior to the release of the album, the band released singles, "Spirit Lives", a dedication to the people of Haiti and "By My Side" featuring Tessanne Chin. The video for By My Side, which was directed by Adrian Allen, features Robert Townsend's popular online series "Diary of a Single Mom" starring Monica Calhoun, Valery Ortiz, Janice Lynde, Richard Roundtree, Billy Dee Williams and Leon, was also released.

The album is available on digital outlets such as iTunes, Amazon and Additionally, through distribution with Universal, VP Records and Ernie B. Records, the album can also be purchased through major retail outlets such as Best Buy, FYE, J&R Music, Sam Goody and Newbury Comics.

One of the longest running Reggae bands, the group was formed in 1973 and has since released a total of 23 albums as well as solo projects from Lead Singer Bunny Rugs and Guitarist Stephen Cat Coore. They have received numerous awards, including most recent New York City Ambassador Award in November 2009 at Brooklyn Academy of Music ("BAM"), the 1986 "United Nations Peace Medal," 1992 and 1996 Jamaica Music Industry Awards for Best Show Band. International hit singles include: the cover version of Gamble & Huff's, "Now That We've Found Love," "96 Degrees in the Shade," "Cool Meditation," "Dancing on the Floor," "Try Jah Love," written by Stevie Wonder, "Sense of Purpose," "Forbidden Love," "Reggae Ambassador," "Committed," and "Reggae Party." Additionally, the group has worked and collaborated with top acts such as the Jackson Five, Bob Marley and The Wailers and Stevie Wonder.

As Third World continues their journey in 2011, the band will kick-off their tour with an album launch at Love City Live Festival in St. John, United States Virgin Islands on January 29, 2011. Thereafter, they will travel to Jamaica for a performance at the Palmyra Foundation Charity Event at the Palmyra Resort and Spa in Montego Bay. With performances scheduled in Key West and Miramar, Florida, the Caribbean, Africa, Europe and Hawaii thus far, the band will plan and execute several album launches during scheduled performances promoting the album and connecting with their fans.